Frequency Rocks!

                                                                                       

The Puck Stops Here

Atlanta, Georgia (my home town) has accomplished something no other US city has done - lost two NHL professional hockey teams to Canada!  Several US teams came from Canada to more money and fans down South.  But we just sent the Thrashers to Winnipeg, after sending the Flames to Calgary in 1980.  Why? 

The team’s fan base although loyal, didn’t frequent them enough.

In fact, the day of the rally in downtown Atlanta to keep the Thrashers in town, hundreds of loyal fans showed up.

Impressive?  

That same week, over 4,000 fans bought tickets in Manitoba for a team that hadn’t been named yet or even dropped the first puck in their new arena.

Don’t get me wrong, Atlanta has had a “loyal” fan base for hockey for years...they just don't show up frequently enough to watch the team play. The Thrashers came in near the bottom of NHL attendance for most of the 11 years they were a franchise in town. Now they are gone...along with what little revenue they brought in.

Were their fans satisfied?  Well, sort of…if they liked mediocre teams.  Were they loyal?  Yes, the few who showed up were.  But the city craved more that the team didn’t give them. 

As a customer/member service expert, I taught customer satisfaction for years.  “Give your people what they want and they will be satisfied with you.”  But your competitor can give it to them better, faster, with less hassle (or clicks online) and with more value added and you will go out of business.  You can bet on that one.

I have learned that people will be “satisfied” and still not do business with you.  I am satisfied with the service department at my automobile dealership, but they are too far from my house so I don’t drive the Think it’s all about customer loyalty?  Not quite. Sure, you will hear the “experts” tell you to strive for loyal customers.  Build your base. Strengthen the ties. But will people in a recession open their wallets for just that?  I don’t think so.

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Frequency Rocks!

Jim Mathis is an international Certified Speaking Professional and author. He has been speaking, leading conferences, and consulting for over 30 years. “Do what you do so well that they will want to see it again and bring their friends.



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Jim Mathis is an international Certified Speaking Professional and author. He has been speaking, leading conferences, and consulting for over 30 years. This will go down as one of the hottest summers on record in many cities across North America.



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Martin has given over 1500 conferences throughout the world. In 2009, Martin became the first New Brunswick resident to obtain the Certified Speaking Professional (CSP) designation, the highest designation of the international public speaking industry.



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Certified speaking professional lists North Dallas 3BD
Certified speaking professional lists North Dallas 3BD

Ms. Sadovsky is a certified speaking professional and the owner of a marketing, consulting and seminar firm. She is the former vice president of marketing and education of Lincoln Property Company. According to BlockShopper.com, there have been 860




Lenann McGookey Gardner Now a Certified Speaking Professional ...

Lenann McGookey Gardner, an international expert in state-of-the-art selling, is one of only 20 professional speakers worldwide to earn the Certified Speaking Professional (CSP) designation in 2011.The National Speakers Association (NSA), the leading organization for professional speakers, and the Global Speakers Federation (GSF) confer the CSP designation. It is only given to accomplished professional speakers who have earned it by meeting strict criteria. The 2011 class of CSPs will be honored during a ceremony on July 30 at the NSA Convention in Anaheim, CA.Gardner earned the CSP designation by documenting a proven track record of speaking to audiences of professionals. She has been paid to speak professionally in 45 countries around the world. To be selected for the CSP, Gardner also is required to have a commitment to ongoing education, outstanding client service and ethical behavior.“My deepest thanks to the many people and organizations around the globe who have allowed me to share ideas with them,” said Gardner, who also holds an MBA from Harvard Business School.Gardner’s global clients include Deloitte, Tumi, TMF Group, Marriott, Kraftmaid Cabinets, Heel USA and Sandia National Laboratories. She also works with regional operations and start-ups in the U.S. and around the world.“The Certified Speaking Professional certification is a globally recognized hallmark of professionalism in the meetings industry,” said 2010-2011 NSA President Kristin Arnold, CSP, MBA, CPF, CMC. “It provides a degree of assurance that the speaker has a track record of success as a professional presenter – delivering solid content in an eloquent manner and with a high degree of ethics.”Lenann McGookey Gardner is an American Marketing Association Professional Services “Marketer of the Year” award winner and a 2010 winner of the “Top Performing CEO” award from her state’s Business Weekly. She has two decades of experience helping services providers to get the clients they want and grow their revenues.Gardner is the author of Got Sales?


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Guide to National Professional Certification Programs

Guide to National Professional Certification Programs

CERTIFIED SPEAKING PROFESSIONAL Sponsor National Speakers Association (NSA) 1500 S. Priest Drive Tempe, AZ 85281 Phone: (602) 968-2552 Fax:(602)968-0911 ...

Professional Networking For Dummies

Professional Networking For Dummies

A designation of Certified Speaking Professional is available to members of the National Speakers Association. When I initially got into the speaking ...

The guide to national professional certification programs

The guide to national professional certification programs

... 28 Certified Professional Secretary® (CPS®) 28 Certified Speaking Professional (CSP) 29 Accredited Translator (ATA Accreditation) 30 Certified Value ...

The human resources glossary, the complete desk reference for HR executives, managers and practitioners

The human resources glossary, the complete desk reference for HR executives, managers and practitioners

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The IAF handbook of group facilitation, best practices from the leading organization in facilitation

The IAF handbook of group facilitation, best practices from the leading organization in facilitation

Examples are Certified Six Sigma Black Belt (www.asq.org), Certified Management Consultant (www.imcusa.org), Certified Speaking Professional ...

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