Russia's Search Engine Yandex Steathily Moves West
Fresh off its IPO, Yandex recently raised $1.3 billion , giving it a significant cash resource for investment in its own development and expansion. Now whilst Google continues to push for more share of the East, the team at Yandex has been both strengthening their position in Russia and slowly pushing their search engine in Google’s direction and towards the West by two different means.
Preston Carey, Yandex’s US-based Business Development Director, is a regular speaker at the International Search Summit workshops and provides regular updates on progress and he makes clear that Yandex is working to give greater access to advertisers from outside of Russia to home in on Yandex’s domestic markets. This means localizing both tools and people.
Yandex Releases Yandex.Webmaster – Its Webmaster Tools SolutionAdditionally, this week Yandex announced the release of a key tool for international search markets, namely the opening of their Webmaster tools area to English users, pictured below.
This enables people working internationally to access data from Yandex including crawler issues, which pages are in Yandex’s index, who links in, searches, viruses and improving the appearance of your site in results.
This is a great help, but also has its limitations.
You still need a Russian language speaker to do the real work because keywords and anchor text still have to understood from a Russian perspective – but at least it will remove some of the fear that non-Russian speakers have of dealing with Russian projects. Typically, they feel more comfortable working with Google in Russia even despite its smaller market share.
I asked Yandex for data on how many people were using the tools, but unfortunately, they didn’t have this yet and pointed to a very positive reaction from the press as evidence of progress.
Protecting The Russian Heartlands
In Russia, Yandex’s own market share seems to be holding firm with actual searches on Yandex growing exponentially to 2.3 billion per month as the above chart shows.
Significantly, Yandex has firmed up its position at home by doing a deal with Rambler, now the smallest search engine contender having dropped from a strong second place and apparently becoming the biggest loser to Google. Yet, Rambler still has a search audience of 4.2 million and reaches 14% of the Russian Internet audience.
Russia Search Engine - News
Now whilst Google continues to push for more share of the East, the team at Yandex has been both strengthening their position in Russia and slowly pushing their search engine in Google's direction and towards the West by two different means.
One website selling train and airline tickets, tutu.ru, issued a statement saying that "scraps" of information from passports of 70 clients was inadvertently exposed to searches over the Russian search engine Yandex. Other search engines did not turn
Shares of Yandex (YNDX), Russia's largest search engine, took a minor hit after the company revealed it was the subject of an investigation into personal data leaked online. Private text messages and other sensitive documents were allegedly revealed
Yandex -- Russia's most popular search engine -- raised $1.43 billion in May in the biggest US Internet initial public offering since Google Inc went public in 2004. It floated at the same time as a half-dozen Internet IPOs, including professional
In a tender document posted on the internet, the authorities said they specifically wanted software developers to help them clean up search results for their region on Google and a Russian-language search engine called Yandex.
Russia's Search Engine Yandex Steathily Moves West
Fresh off its IPO, Yandex recently raised $1.3 billion , giving it a significant cash resource for investment in its own development and expansion. Now whilst Google continues to push for more share of the East, the team at Yandex has been both strengthening their position in Russia and slowly pushing their search engine in Google’s direction and towards the West by two different means.
Preston Carey, Yandex’s US-based Business Development Director, is a regular speaker at the International Search Summit workshops and provides regular updates on progress and he makes clear that Yandex is working to give greater access to advertisers from outside of Russia to home in on Yandex’s domestic markets. This means localizing both tools and people.
Yandex Releases Yandex.Webmaster – Its Webmaster Tools SolutionAdditionally, this week Yandex announced the release of a key tool for international search markets, namely the opening of their Webmaster tools area to English users, pictured below.
This enables people working internationally to access data from Yandex including crawler issues, which pages are in Yandex’s index, who links in, searches, viruses and improving the appearance of your site in results.
This is a great help, but also has its limitations.
You still need a Russian language speaker to do the real work because keywords and anchor text still have to understood from a Russian perspective – but at least it will remove some of the fear that non-Russian speakers have of dealing with Russian projects. Typically, they feel more comfortable working with Google in Russia even despite its smaller market share.
I asked Yandex for data on how many people were using the tools, but unfortunately, they didn’t have this yet and pointed to a very positive reaction from the press as evidence of progress.
Protecting The Russian Heartlands
In Russia, Yandex’s own market share seems to be holding firm with actual searches on Yandex growing exponentially to 2.3 billion per month as the above chart shows.
Significantly, Yandex has firmed up its position at home by doing a deal with Rambler, now the smallest search engine contender having dropped from a strong second place and apparently becoming the biggest loser to Google. Yet, Rambler still has a search audience of 4.2 million and reaches 14% of the Russian Internet audience.
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