Nike Swoosh Logo

Police officer slashed in New Westminster, BC

The officer was investigating a complaint of a "distraught male," a press release from the police service stated.

"As the officer approached a picnic table, a male seated at the table suddenly lunged at the officer," the statement said.

The officer was slashed in the face with a knife, and then disarmed the assailant.

The suspect fled towards McBride Boulevard at 6th Avenue E, and got away.

The suspect is described as a black man, approximately six feet four inches tall, and between 25 and 30 years old. He has a muscular build and black hair, which was shaved with a "fade" on the right side.

At the time of the assault, the suspect was shirtless and wearing green and black camouflage cargo shorts, white socks, and white runners with a dark Nike swoosh logo.

Logo Design Simplicity & Legibility | webcoredesignblog.com

It’s often instinctive for a client to demand that their logo boast the bells and whistles – inclusive of an expansive colour scheme and a range of gradients or effects.  What’s overlooked is the beauty of simplicity and above all, it’s legibility to be used across all forms of medium, which may, in some cases, require the logo to be composed in basic form and colour.

Businesses who trade offline require simplicity in their brand.  Their brand needs to be so simple that it can be recognised and registered mentally by a mere glance from a passer by.  It needs to be so simple that a person could doodle it within seconds from the memory they pull it from.

This isn’t to say that the designers job as as simple as a quick doodle. The most difficult task a designer faces is to make something simple – yet effective.  Any talented designer can spend weeks developing an intricate illustration of a horse but the creative, simplistic designer might have to spend weeks thinking .  There are literally hundreds are brands out there in the world that people have seen, registered and used, yet they have little concept of why the brands are working as effectively as they are on a subliminal level.