Ohio Flash Design

Dancing To The Drumbeat Of HTML5, New Pandora Is Brilliant, Beautiful

MG Siegler has been writing for TechCrunch since 2009. He covers the web, mobile, social, big companies, small companies, essentially everything. And Apple. A lot. Prior to TechCrunch, he covered various technology beats for VentureBeat. Originally from Ohio, MG attended the University of Michigan. He’s previously lived in Los Angeles where he worked in Hollywood and in San Diego where... → Learn More

Yes, after years of familiarity, Pandora will begin a massive metamorphosis on the web this week. At first, subscribers of the Pandora One service will begin to get access to the new site (on a rolling basis). And over the next several weeks, everyone will. The transformation is pretty stunning — and I mean that entirely in a good way. New Pandora is beautiful. I cannot think of a single thing I like better about the old site.

“I’ve been looking at it for seven years. I was ready to give it a fresh coat of paint,” is how Pandora head of product and CTO, Tom Conrad , sets up the change as we sit down to go over the new site. “We started on it about a year ago. But even earlier than that, we’d been talking about it. There were core navigation problems that needed fixing. At first, we had been talking about more incremental changes, with the site still operating in Flash. But then last summer, it became clear that browsers with full HTML5 capabilities had gained enough support. We realized we could do the full Pandora experience without Flash,” he says.

That’s right, another site once completely reliant on Flash is breaking the addiction.

“Back in 2004, web browsers didn’t natively know how to play music. There was QuickTime, Real Player, and Flash. Flash was so ubiquitous back then — it was an obvious choice,” Conrad says. “Fast forward to last year, everything was changing. I had begun to get worried about site performance on the client side. The backend is fast, but as we kept adding features, everything would slow down for users. If you try to load Pandora right now on the web with a moderate amount of stations, it takes something like 10 seconds. By any reasonable standard, it’s an eternity,” he continues.

Conrad then brings up New Pandora and shows me how quickly it loads compared to the old site. By my count, it takes 2-3 seconds and then music begins playing. It’s an insanely faster onboarding experience.

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